Clik here to view.
How many content strategies do you need?
9 May 2012 by Diana Railton In the last few weeks I’ve seen a wider variety of references to content strategy than ever before. Pinterest content strategy, Google+ content strategy, mobile content...
View ArticleSlides and notes from my Confab 2012 presentation
by Diana Railton 1 June 2012 Confab 2012, the leading content strategy conference in the USA, was top class. Huge, well organised and packed with great minds. Held in Minneapolis, the home city of...
View ArticleClik here to view.
How to work out the cost of internal time – in four steps
by Diana Railton 28 January 2013 It surprises me how few managers in marketing and communications departments factor in the cost of their employees’ time. ‘We only keep a record of our external costs...
View ArticleClik here to view.
New diagram on content and strategic communications
by Diana Railton 6 May 2013 Three years ago I produced a simple diagram to show how content strategy supports communications strategy. Many people have referred to various versions of it, and I was...
View Article
